In a
thrilling first for football fans across Africa, Guinness is announcing a
major new partnership with legendary footballer, Thierry Henry; an
international football icon of the highest calibre. As part of its Made
of Black programme, Guinness will be working with Henry to celebrate the
unique passion of African fans and their Made of Black spirit.
Henry is
famous for his time at the English Premier League Club Arsenal, where he
was part of a team that won two league titles and three FA Cups as well
as leading his team to the 2006 UEFA Champions League Final in his role
as captain. Named Professional Footballers’ Association Players’ Player
of the Year twice, and the Football Writers’ Association Footballer of
the Year three times, Thierry Henry enriched the football viewing
experience for all fans of the sport regardless of team loyalties.
He will work with Guinness in Nigeria and across Africa to shine a light on those who demonstrate their Made of Black spirit.
Commenting
on the partnership, Thierry Henry said, “I am incredibly excited to be
working with a globally renowned brand like Guinness. The Made of Black
campaign is something I can really relate to. I have heard a lot about
the huge passion for football that exists in Nigeria. I can’t wait to
see for myself their Made of Black spirit.”
This
season, Guinness will be celebrating and uniting passionate football
fans and rewarding them through incredible football experiences that
only Guinness can provide. This will include Fanzone activations for
thousands of fans across the country with live football and music
experiences. In addition, Guinness will continue to sponsor EPL
broadcasts through DSTV ensuring that all football fans can continue to
follow their passion with friends and family over a cold Guinness in
their homes or at their favourite bar.
Adenike
Adebola, Marketing Director - Guinness added, “We are really excited to
be working with such a football legend this year. Henry carved his own
path to bring his creative flair to the game, he worked hard to
demonstrate his skill and ability; ultimately changing the way the game
was played in England and showing that he was truly Made of Black. He is
an inspirational ambassador for our Made of Black campaign.”
“Guinness
has sustained a historic association to Football in Nigeria through its
sponsorship of the EPL broadcast in Nigeria on SuperSport as well as its
sponsorship of the Nigerian National Team- Super Eagles and annual
consumer promotions such as Every Minute Made of Black that reward fans
who buy and enjoy Guinness while watching the game.”
Guinness
will also be celebrating everyday football heroes over the next year.
Those passionate about football who have shown their own Made of Black
spirit and gone above and beyond to fulfil their football dreams and
inspire others.
Guinness
embodies the Made of Black mindset. It is an iconic beer that has the
darkest liquid, but the brightest flavours. A beer that has lived in the
hearts and minds of millions in Africa and across the world for over
250 years but has always had the authenticity, boldness and vision to do
things differently.
Further
details of the Guinness Made of Black programme will be announced over
the coming weeks. Follow @GuinnessNGR on Twitter and Instagram and Like
the Guinness Facebook page @GuinnessNigeria, for the latest news.
Comments